Duralast

All car batteries are made the same. That doesn’t mean they all have to act the same. When we were asked to create a new campaign for the tough and dependable Duralast battery, we looked at the competition. Then we did the opposite. Instead of tough, in-your-face bravado and hard hitting-claims, we let our battery do all the talking. Turns out it had a lot to say. In the months following the campaign sales outpaced the competition and generated its highest sales in 5 years.

In addition to our launch spot, we rolled out bumper ads and digital shorts that had a few words for Old Man winter.