Mike’s Hard Lemonade

It’s 2019 and let’s be honest, the world could be a little brighter. So who better than Mike’s Hard Lemonade to deliver smiles and good times. So that’s exactly what we did, launching a new campaign that creates a happier world with the twist of a cap. Each moment is centered around big occasions, proving that life’s better on the bright side.

We wanted Mike’s Hard Lemonade to be more than just a beverage that occasionally shows up at parties. We wanted each bottle to be a source of happiness. And why not? Last we checked, you don’t see a lot of sad people drinking lemonade. So created ooh, on-line videos and boatload of social content that aimed to put a smile on people's faces. And yes, hopefully, to bring Mike’s to the party more often.

What’s that you say? This generation walks around with their faces in their phones and won’t see the brighter world around them? We’re one step ahead of you, muchacho. We created short videos content for the gram that spoke their irreverent language.

Oh and just in case people were still unconvinced, saying things like, “yeah but what’s this stuff taste like”, we did what any responsible brand with money would do. We got ourselves a spokesperson. Or more accurately a guinea pig named Lil Dickey to try some and tell the world about it.